Would You Rather Have a Sales Problem or a Production Problem?

This podcast discusses with Fabricators from across the US whether they:

• have months of backlog and need MORE CAPACITY NOW, or
• have significant production capacity that is not being used - and need MORE SALES NOW.

When Fab Shop owners prefer to have excess capacity, they often think this gives them time to respond quickly to a customer need, because they can drop a job into the schedule. However, this creates a cultural lack of urgency, and can even lead to complacency. And the negative impact to the profitability of the shop can be huge!

We discuss how to really differentiate your shop from others by having a strong marketing strategy, one that is not just based on "low price", but on understanding the purchase from the customer's point of view and building stronger relationships with these customers.